SeeMobiles = Mobiles phone, News, Software, Themes, Free call and Games, Free sms ...
 
HomeCalendarFAQSearchMemberlistUsergroupsRegisterLog in

Share | 
 

 SE to change its logo?

Go down 
AuthorMessage
naruto



Posts : 43
Join date : 2009-09-19

PostSubject: SE to change its logo?   Sat Sep 19, 2009 10:04 pm

Sony Ericsson repositions its brand
Thu, 3 Sep 2009 | By Tom Banks


Sony Ericsson has undergone a brand repositioning created internally, and will roll out a new ‘make.believe’ strapline tied to the brand values optimistic, beautiful, playful and energetic.

The mantra, pronounced ‘make-dot-believe’, has also been unveiled as the Sony Group brand message and is intended to unite the phone brand with the parent group.

At a press conference this morning a Sony spokeswoman said that the current logo – created in 2001 – would be ‘freed’ and more colour would be added to it.

Seven colours are to be used in different incarnations of the adapted logo, which will see a ribbon of colour trail from the Sony Ericssson roundel.

A new brand philosophy based around user experience has informed the new sub-brand, Xperia, which the Sony Ericssson design team says has not been designed through ‘trend analysis’, but by ‘intuition’.

The announcement followed the launch of a Sony Ericssson X2 phone yesterday.

http://www.designweek.co.uk/sony-eri...004116.article


cheers!
Back to top Go down
View user profile
 
SE to change its logo?
Back to top 
Page 1 of 1
 Similar topics
-
» New THX Logo Trailer
» Forum main logo Contest
» Chess Engine Logo Collection
» Berkaitan lampu "OIL CHANGE"
» Undian Tagline bagi logo Free Rider

Permissions in this forum:You cannot reply to topics in this forum
SeeMobiles.Forumactif.Com :: Manufacturer Discussion :: SonyEricsson-
Jump to: